5 Steps to move your fitness clients online (with examples)
If you’re an in-person personal trainer or group fitness trainer bringing your fitness business online can bring incredibly valuable to your existing clients and new clients.
The clear advantage of virtual workouts are:
Accessibility: The ability for clients to practice from anywhere
Accountability: Digitally keep track of 1000s of clients versus, texting and emailing every single person.
Community: Peer pressure and guilt is a strong driver! Get people together in a room with similar goals and they will push each other to succeed.
WAY More Revenue: In person is limited by the size of your space and getting from client to client. Virtual workouts have no attendee limits and get to your clients all at once!
The great thing is adding virtual coaching to your business will multiply your revenue (a good example is how retail shops now have online businesses).
But at the same time, it can be intimidating to set up! Let’s not overthink it or get fancy, it’s all about rapid experimentation about what works for you.
Let’s get to work! Here’s 5 steps to become a successful online fitness coach:
1) Empathy: Understand your current and future customers
Find your target client demographic - be specific and unique
What extra value can you bring, no one else can?
How do you make virtual classes work for them?
2) Build and test your program (or challenge) with super clients
There’s no point in going online if your fitness program doesn’t work with clients. The nature of being virtual makes coaching services feel less human, which means potential clients won’t be as straight-forward with feedback. So, it’s important to figure out what works best.
Ask your most loyal customers (and fitness enthusiasts) for challenges that would motivated them. Understand what they like about other fitness programs (ex. Youtube videos, Peloton, gym memberships etc.). Learn from the competitions but, make sure that you tap into why your clients choose you. Most of the time it’s your personality, trust and personal attention.
Build a simple program. Use a mix of live classes, on-demand videos, text workouts and more. Make sure it’s hyper engaging and fun for super users, but that it can scale to 1000s of clients.
Test the program by offering FREE classes for a 2 weeks. Yup, I said FREE! The feedback you get is way more valuable.
Now, use the feedback to improve your program.
3) Get online - prioritize function over beauty
Here’s where you can use your empathy muscles again. Put yourself in the shoes of your target audience (clients). For example, what makes Amazon so successful? It’s the number of taps to buy and get your item in your hands.
The lesson from Billionaire Bezos? Make your virtual service easy to purchase and consume.
Create your online presence- a website! Beauty doesn’t matter - for example Amazon isn’t the most beautiful website.
Make sure it’s super easy to use - buy memberships, buy classes, see class schedules etc.
Q: How do you make a fitness website?
What a coincidence! Yes, the Zomo Fit app does that for free, super quickly, and add scheduling and memberships.
Don’t despair. We aren’t saying that you have to be a mega influencer like the Kardashians' on Instagram. We actually recommend against social media. Instead it’s about building trust and free value with email (significantly higher open rate, less distractions, and higher engagement than social media).
Start with an email newsletter. Offer genuinely free value (like workouts, recipes etc). The goal is to forge a connection with your audience.
Don’t copy others, connect with your audience as the great human (and fitness professional).
I’d highly recommend using Mailchimp. It’s free under 500 contacts.
5) Challenge: Let’s make money
Let’s think about the best offers that we’ve gladly purchased - it’s risk-free with a trial period.
Use the program that you made as Challenge. The challenge should convert into a monthly membership.
Q: Why should I create a fitness challenge?
A challenge is a great way to onboard existing and new customers into your monthly virtual gym membership. But also, everyone likes a little bit of competition and the satisfaction of finishing a 14 Day Challenge!
Q: How do you easily build a fitness website, challenge, and livestream?