8 Tips: Use Innovation and Collaboration to Grow your Fitness Coaching Business

Arnab Raychaudhuri

The online fitness coaching industry is no exception. With the increasing popularity of online fitness programs and the convenience of virtual coaching, more and more people are turning to the internet for their fitness needs. This presents a great opportunity for online fitness coaches to expand their reach and grow their business.

However, to take advantage of this opportunity, online fitness coaches must be willing to embrace innovation and collaboration. By incorporating new technologies, marketing strategies, and business models, online fitness coaches can create a unique and valuable service that stands out in the crowded market.

Here are eight ways to incorporate innovation and collaboration into your business growth strategy as an online fitness coach:

#1: Partner with other online fitness coaches and businesses

Partner with other online fitness coaches to offer clients joint programs and package deals. This can increase your reach and credibility while providing new and diverse workout options for clients.

Here are some collaborations to take inspiration from:


  • Increased reach and audience
  • Shared expertise
  • Cross-promotion
  • Collaborative course creation
  • Diversify the revenue streams
  • Support and motivation

Steps to take:

Step 1: Identify potential partners

Research other online fitness coaches in your area or niche and identify those who align with your values and business goals.

Step 2: Reach out to potential partners

Contact the coaches you have identified and introduce yourself, explain your business, and how you think a partnership would be beneficial for both of you.

Step 3: Schedule a meeting

Set up a meeting, either in-person or via video call, to discuss potential partnership opportunities in more detail.

Step 4: Define the terms of the partnership

Once you have decided to partner with another coach, define the terms of the partnership including responsibilities, revenue sharing, and any other details that are important for the partnership.

Step 5: Create a plan of action

Together, you and your partner should create a plan of action that outlines the steps you will take to implement the partnership and achieve your business goals.

Step 6: Promote the partnership

Once you have established a partnership, promote it through social media, email campaigns, and other marketing efforts to let your clients and audience know about the new collaboration.

Step 7: Communicate regularly

Regular communication is key to maintaining a successful partnership. Set up regular check-ins to discuss progress, share ideas, and make adjustments as needed.

Step 8: Evaluate the partnership regularly 

Evaluate the partnership regularly, to see if the partnership is still beneficial for both parties, if not re-evaluate the terms or if necessary dissolve the partnership.

#2: Use Social Media

Social media is used to crowdsource workout and nutrition ideas from clients and other fitness professionals. This can help you stay up-to-date on the latest trends and techniques in the industry while also building a sense of community among clients. The possible reach of your business is so vast with the growing and sprouting of new social media platforms.

Knowing the number of users per platform gives you an insight into what your business can possibly reach.


  • Increased visibility
  • Cost-effective marketing
  • Targeted advertising
  • Building a community
  • Personal brand building
  • Lead generation
  • Analyzing the audience behavior
  • Showcasing the results

Steps to take:

Step 1: Choose the right platforms

Identify the social media platforms that your target audience is most active on, such as Instagram, Facebook, TikTok, YouTube, and Twitter.

Step 2: Develop a content strategy 

Create a content strategy that outlines the type of content you will post, the frequency of your posts, and the overall tone and message of your content. Follow the lead of an influencer to find your content. A book we recommend reading is “Show Your Work” by Austin Kleon.

Good inspiration for posting on social media
  • Share your journey/ story (starting a virtual gym)
  • Create a community with your training  

Step 3: Create engaging content
Use high-quality images and videos to create engaging content that showcases your expertise and the benefits of your services.

Step 4: Use hashtags
Use relevant hashtags to increase the visibility of your posts and attract new followers. You can find some useful hashtags for your business here.

Step 5: Utilize paid advertising
Use paid advertising options such as Facebook and Instagram ads to target specific demographics and increase your reach.

Step 6: Engage with your audience
Respond to comments and messages, and actively engage with your followers to build a community and foster relationships.

Step 7: Consistency is key
Be consistent with your posting schedule and be sure to post regularly to maintain engagement and stay top of mind with your audience.

Step 8: Schedule posts
Plan, schedule, broadcast and engage in your posts at the beginning of the week. A good app to use is Buffer

Buffer - Broadcast your posts to 3 platforms for free!

Step 9: Timebox social media
Don’t spend hours on social media expecting results, since it is addicting! Instead, timebox your efforts to less than 10 minutes a day. 

#3: Use cutting edge fitness software to grow revenue online

Besides in-person training, software can help add a revenue stream to your practice. In fact, many fitness trainers generate more money online than in-person. 

Here’s the Top 10 software for online fitness training. We suggest using all-in-one fitness app like Zomo Fit for creating your website, livestream and build a community. As a matter of fact, the projected revenue from virtual fitness will be over $79B in 3 years! Not hoping into this trend would mean losing a major opportunity.

Massive growth opportunity with Virtual Fitness


  • Streamlined client management
  • Personalization
  • Build a stronger bond with clients at scale
  • Easy communication
  • Automated billing and payments
  • Progress tracking
  • Virtual training
  • Integration with other tools
  • Customer convenience

Steps to take:

Step 1: Research software options
Research and compare Top 10 fitness software options to find one that best fits the needs of your business. Find one that offers free trials so you can get a sense of how the software works and how they fit with your business goals.

Here is some fitness software that are easy to use and are free to start:

Step 2: Set up an account

Once you have chosen the software, set up an account and familiarize yourself with the features and functionality.

Step 3: Create workout plans
Use the software to create customized workout plans for your clients based on their goals, fitness level, and preferences.

Step 4: Communicate with clients: 

Use the software's messaging and communication tools (if available) to stay in touch with clients and provide support between sessions. Replying to comments is also another way of communicating with them. 

Step 5: Continuously improve

Continuously evaluate the software, its features, and its integration with other tools and make adjustments as needed, so that the software can help you scale your business.

#4: Don’t stop learning as it helps your growth in the market

Continuously educating yourself on the latest research and trends in the fitness industry is crucial for staying ahead of the curve and offering unique and effective programs to your clients. It ensures that you always provide your clients with the most current and scientifically sound information and methods.


  • Improved knowledge and skills
  • Enhanced credibility and expertise
  • Increased ability to offer new and innovative services
  • A better understanding of client needs
  • Greater ability to adapt to changing industry trends
  • Increased confidence and motivation
  • Increased earning potential

Steps to take:

Step 1: Set learning goals
Set specific, measurable learning goals for yourself, such as completing a certain number of certifications or attending a certain number of conferences or workshops.

Step 2: Create a learning plan
Create a plan to achieve your learning goals, including identifying resources and setting timelines for completion.

Step 3: Prioritize learning
Make learning a priority by setting aside dedicated time each week to study and expand your knowledge and skills.

Step 4: Seek out mentors
Look for experienced and successful fitness coaches to serve as mentors, who can provide guidance, support, and advice.

Step 5: Attend conferences and workshops
Attend conferences, workshops, and other industry events to learn from experts and stay current with the latest trends and developments in the fitness industry.

Step 6: Join professional organizations
Join professional organizations related to your field, such as the National Academy of Sports Medicine or the American College of Sports Medicine, which often offer continuing education opportunities.

Step 7: Get certifications
Consider taking certifications relevant to your business and your client's needs, such as personal training certification, nutrition certification, or special population certification.

Step 8: Keep learning
Continuously learning is a continuous process, so always be open to new learning opportunities and be willing to adapt and evolve as the industry changes.

#5: Virtual Reality and Live Streaming

Incorporating virtual reality and live streaming into your online coaching program can make it more interactive and engaging for clients by providing an immersive and realistic workout experience, which can help keep them motivated and engaged in their fitness journey. Statistics also show that people prefer to live streaming when it comes to workouts.

Image from GMinsights.com


  • Increased flexibility
  • Expanded reach
  • Increased engagement
  • Better scalability
  • Cost-effective
  • Flexibility in scheduling
  • Increased safety
  • Variety of classes

Steps to take:

Step 1: Research technology 

Research and compare different virtual reality and live streaming technology options to find the one that best fits the needs of your business.

Step 2: Set up equipment

Set up the necessary equipment, such as cameras, microphones, and virtual reality headsets, to ensure high-quality streaming. The lowest barrier to entry is using your phone on a tripod with a bluetooth headset - just make sure you have great lighting.

Step 3: Test and gather feedback from a small group

Test your equipment and streaming setup to ensure that everything is working properly before going live.

Step 4: Create engaging content

Create engaging content for your virtual reality and live-streaming sessions, such as interactive workouts, guided meditations, and other fitness-related activities.

Step 5: Promote your live streams

Promote your live streams through social media, email campaigns, and other marketing efforts to attract clients and build an audience.

Step 6: Interact with your audience

Use the live streaming platform's interactive features, such as chat rooms and Q&A sessions, to engage with your audience and provide real-time feedback.

#6: Use a community to learn and get new customers for growth expansion

Join online fitness communities or forums to share knowledge, exchange ideas, and collaborate with other coaches on new ideas and best practices, which can help to keep you informed about the latest trends and techniques in the industry and also provide an opportunity to connect with other professionals who can provide valuable insights and feedback on your programs and services. You can find such communities on platforms like Facebook.

#7 Build your own community

Building a community is an essential part of any business growth strategy, especially for online fitness coaches. A community provides a platform for clients to connect with each other, share their experiences, and provide support and motivation to one another. By creating a sense of belonging, coaches can foster a loyal and dedicated client base that will help to drive their business forward. Platforms like Zomo Fit provide coaches with a venue to build a paid community.

Zomo Fit app: Create your fitness community


  • Increase revenue
  • Build loyal customers with recurring revenue
  • Train 1 to many
  • Share evergreen courses
  • Community building
  • Increased motivation and accountability
  • Increased client engagement
  • Build your own brand

Steps to take: 

Step 1: Find your niche

Take a look at your existing customers. Why do they love training with you? Build a community that is specific and will attract similar types of customers. For example, Roseann trains 55+ year olds. She’s built a community of over 1000 customers.  

Step 3: Create your own community

Creating a community on Zomo Fit is a great way for fitness coaches to connect with their clients and build a loyal and dedicated following. 

Step 4: Ask your super customers for ideas

Ask your existing customers what types of workouts would they like to see - Live, on-demand courses, community feeds?

Step 5: Create content and improve for 30 days

Start creating content and ask for feedback on the approach. Make sure that you give your customers a chance to give your workouts a shot and offer feedback  

Step 6: Grow

Make sure that your customers love the virtual workout experience, then ask them to refer 1 customer each. Offer them a discount or merchandise. 

#7: Host a challenge or contest 

Host a challenge or contest for your clients, where they can compete against each other and earn rewards for their progress. This can motivate clients to push themselves harder and achieve their goals.

Courses are a great way to make money while you sleep


  • Create a habit
  • Excite customers
  • Increased revenue
  • Increased brand awareness

Steps to take:

Step 1: ​​Identify your niche challenge

Identify your goal for hosting a challenge or contest, whether it is to increase engagement, retention, revenue, or brand awareness. For example, the 21-day Hip Opening challenge is unique and fixes a big problem customers have. 

Step 2: Choose a format

Choose a format for your challenge. Live classes, on-demand, community feed or a mix of it all. Make sure it’s engaging and there’s motivation from the community.

Step 3: Promote your challenge or contest

Promote your challenge or contest through social media, email campaigns, and other marketing efforts to attract participants.

Step 4: Use technology

Utilize technology such as a website, an app, or a social media platform to host the challenge and make it easy for participants to track their progress and communicate with other participants. You can use platforms such as Arketa or Zomo Fit.

Step 5: Provide support

Provide support to participants through live Q&A sessions, email, or other forms of communication.

Step 6: Reward the winners

Reward the winners of your challenge or contest with prizes, discounts, or other incentives to encourage participation and engagement.

#8: Create a referral program and provide other incentives 

Create a referral program to incentivize your existing clients to refer new clients to you, which can be a cost-effective way to grow your business and attract new clients through word-of-mouth recommendations.


  • Increased client acquisition
  • Increased client retention.
  • Increased revenue
  • Increased brand awareness
  • Increased client satisfaction
  • Cost-effective
  • Increased client motivation
  • Increased client engagement

Steps to take:

Step 1: Define the program

Define the terms of your referral program, such as the rewards for referrals, the referral process, and any restrictions or limitations.

Step 2: Communicate the program

Communicate the referral program to your existing clients through email, social media, and in-person conversations.

Step 3: Create referral material 

Create referral materials, such as referral cards or brochures, to make it easy for clients to refer others to your business.

Step 4: Track referrals

Create a system to track referrals and ensure that rewards are distributed properly.

Step 5: Provide incentives

Provide incentives for referrals, such as discounts, free sessions, or other rewards to encourage clients to participate in the referral program.

In conclusion, incorporating innovation and collaboration into your business growth strategy as an online fitness coach can help you to stay competitive and attract new clients. Good luck out there!