How to create an online course (free, easy steps for Fitness)

Arnab Raychaudhuri

In the last post, we talked about "5 Steps to move your fitness clients online (with examples)". We covered the advantage of virtual fitness courses such as accessibility, accountability, community and of course - way more revenue. There will be some overlap from the last article, but this time we'll cover how to make an "evergreen" course that is hands-off but still feels very personal to your customers.

Let's kick it off with covering the basics.

Created with the Zomo Fit App

What is an online course?

An online (fitness) course is a type of program that is delivered via the internet, allowing students to learn from anywhere at their own pace. Online courses typically consist of a series of lessons or modules that include on-demand and live videos, food recipes, motivation, and text posts. Some online courses are self-paced, while others have set start and end dates and require students to complete workouts and participate in community discussions with their peers. The most profitable online courses are typically offered by the big fitness apps that have tons of money and technology resources.

Why offer an online fitness course?

  1. To share their knowledge and expertise with a wider audience. By creating an online course, a trainer can share their knowledge and experience with people all over the world, rather than being limited to the people who live in their local area.
  2. To generate passive income. An online course can be a great source of passive income, as the trainer can create the course once and then continue to sell it to students over time. This can be a more stable and scalable source of income than relying on one-on-one training sessions.
  3. To build a community of like-minded individuals. An online course can create a community of students who are all working towards similar goals and can support and motivate each other. This can help to create a sense of belonging and accountability, which can improve students' chances of success.
  4. To provide flexibility and convenience. Online courses are convenient for both trainers and students, as they can be accessed from anywhere at any time. This allows trainers to work with students who live far away, and allows students to fit their learning into their busy schedules.

But, isn't building a course a ton of work?

It can be if you do it wrong! The best courses are building using your existing videos, customers and knowledge. I suggest against creating too much new content, the important factor is structuring the course.

How do I know if my course will be successful (or worthwhile)?

Good question (if I say so myself!). There's a few way to test if you'll be able to make money. Ask a few of your customer if they will like online classes with a community. Many times it's to supplement in-person or live classes. In fact, 78% of in-person fitness consumers pay for an online service -- it should be yours!

If you can get 20 customers paying $150 per month that's $3000 of extra revenue! It may take you a few months to grow, but it's very much worth it.

I'm busy, how do I make time to make a course?

Technology! Use tech to automate the process. Zomo Fit makes a website to sell the course, the actual course, community feed and much more.

Here's 4 steps to create an online course:

  1. Course topic. First, decide on the topic that you want to cover in your online course. This could be based on your area of expertise or a specific topic that you are passionate about. (for example: 30 day Hip Mobility Course - desk jobs are painful!)
  2. Create course. Next, create an outline for your course, including videos and posts that you'll use. Re-use your valuable content and don't worry about perfection - you will need to tweak your course based on feedback. (example: 15 mins daily. Day 1: Intro to course + yoga. Day 2: Hiit workout etc.)
  3. Tech: Website, online course, payment processing. This is the most intimidating part. There's a few options in the next section.
  4. Marketing. The most effective and repeatable way to grow your funnel (number of interested customers) is email marketing. Create a simple but value add newsletter, and ask anybody and all of our current customers to join. Make sure to give away a ton of free content (free live or on-demand classes, recipes, workouts etc). Build trust and grow the newsletter. We'll cover the mechanic of creating a good newsletter soon.

Tech- the old way:

  • A learning management system (LMS) or online platform to host the course and manage the interactions between the trainer and students. Some popular LMS platforms include Moodle, Blackboard, and Canvas.
  • A video recording and editing tool to create videos for the course. Some popular video tools include Camtasia, Adobe Premiere, and iMovie.
  • A presentation tool to create slides or other visual aids for the course. Some popular presentation tools include Canva, Prezi, and Google Slides.
  • A screen recording tool to record the trainer's screen and audio as they demonstrate concepts or explain instructions. Some popular screen recording tools include Screencast-O-Matic, Snagit, and Zoom.

Tech- the new and easy way: