A paid online membership is a way for customers to get new workouts, participate in a community, get motivated, and build accountability. It's also a way for fitpros or gym owners to add another revenue stream.
There's a ton of options for customers to workout digitally, but it's lonely online! The big guys like Nike or Peloton give gym-goers a ton of video workouts, but it's missing real human touch. That's where a community makes a huge difference.
Community makes an online membership extremely valuable, by offering people to connect and workout together. Online communities combined with in-person training makes workouts accessible and motivational.
An online fitness community is a group of people who come together virtually to share their fitness journey, provide support and encouragement, and exchange information related to fitness and wellness. Online fitness communities can provide several benefits, such as accountability, motivation, and inspiration for members to achieve their fitness goals. Members can share their progress, ask questions, and seek advice and guidance from other members who may have similar goals or experiences.
is a program that provides subscribers with access to exclusive fitness content, services, and support in exchange for a recurring fee. Memberships can be structured as monthly or yearly subscriptions, and typically offer ongoing access to fitness-related content, such as workout videos, nutrition advice, meal plans, coaching sessions, and community support.
Some online fitness communities are led by fitness professionals or coaches, who provide additional value to the community by offering personalized coaching, workout plans, meal plans, and other fitness-related content. These communities may be paid or free, and members may receive additional benefits such as access to exclusive content or one-on-one coaching sessions.
In summary, creating an online community with memberships is a great way to keep customer motivated and accountable. Memberships are also a great way for gyms to add a revenue stream.